• The Communications Department supports the education mission of the Little Rock School District (LRSD) by creative internal and external communications efforts. These efforts are designed to provide information to staff members, parents and other community stakeholders.

    Some of the major responsibilities of the Communications Department include:

    • gathering information through surveys and other informal methods
    • publishing newsletters for staff and parents
    • preparing news releases and designing marketing tools such as advertisements
    • planning and implementing special events
    • developing and maintaining information on the district's web and social media sites
    • assisting schools and departments in web design training
    • creating video productions for the district's cable access television channel
    • assisting schools and parent recruiters in targeted marketing efforts
    • assisting the media with information for broadcast or publication
    • providing advice and counsel to the superintendent and administrators regarding public relations issues

    While this list is not all-inclusive, it does provide an idea of the focus and responsibilities of the Communications Department staff.  The department is proud to provide service to LRSD schools and patrons.


Contact Us

  • Director: Pamela Smith
    810 West Markham
    Little Rock, AR 72201
    Telephone: 501-447-1025
    Fax: 501-447-1161